Wednesday, October 23, 2019

Consumer-Centric Measurement Of Your Customer Experience

Another excellent advice from Greg Kihlstrom of Cravety and Yes&

while your business may treat repeat sales as a primary KPI, customers don’t value their experience or relationship with your brand based on how much money they give you. Instead, customer value is based on how well you solve their challenges. Many times, this may be helping them by providing a valuable product or service, but just as often, it may be something less financially tangible. Companies that provide great support, helpful content and tips, and offer something more than a product for sale can build better long-term value with their customers.
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